Less than a year after Frito-Lay announced plans to make half their products without “any artificial or synthetic ingredients,” the $13 billion company was sued last week in federal court for fraudulently marketing the snacks that contain genetically modified ingredients.
Somehow, “artificial” and “synthetic” doesn’t include “genetically modified” in Frito’s mind.
In its April 2011 “Seed-to-Shelf” disclosure campaign, Frito-Lay promised to inform consumers about each individual snack’s ingredients, even setting up an app for smartphone users to swipe the product’s barcode and read about it. Ann Mukherjee, Frito-Lay’s senior vice president and chief marketing officer, gushed:
“What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all natural ingredients and real foods that inspire the products we make?”
Real foods? All natural? Even Monsanto defines genetically modified organisms as unnatural, which the lawsuit quoted:
“Genetically Modified Organisms (GMO) - Plants or animals that have had their genetic makeup altered to exhibit traits that are not naturally theirs.”
The World Health Organization agrees, defining GMOs as “organisms in which the genetic material (DNA) has been altered in a way that does not occur naturally.”
Source and full story with active links: The People's Voice, 21 December 2011