"We'll see who can stand against you," reads the Hebrew line to the right corner of the picture.
The commercial advertisement, published by a Subaru dealership in Israel, features the scene photographed last year, when an Israeli settler struck two Palestinian children with his car in the East al-Quds (Jerusalem) neighborhood of Silwan before speeding away, Xinhua reported on Thursday.
"We'll see who can stand against you," reads the Hebrew line to the right corner of the picture.
The October incident targeted two youngsters, aged 10 and 12, breaking the younger victim's leg.
Following the attack, the victims initially resisted to be hustled into a car, which apparently meant to take them to a hospital. Palestinian youngsters fear getting into strangers' vehicles because they have seen their friends taken away by Israeli troops posed as civilians on a regular basis.
The acting Palestinian Authority (PA) Chief Mahmoud Abbas' Fatah party has said the promotion of the act of aggression "is a dirty advertisement and propaganda that reached to the status of calling for [the] killing Palestinian children by running them over."
The attacker, named David Be'eri, is the director general of Elad, a hard-line real estate development conglomerate.
The organization encourages Jews to move into dense neighborhoods in East al-Quds.
East al-Quds forms part of the Palestinian territories, which Tel Aviv occupied in 1967 and later annexed despite international refusal to recognize either aggression. It has been promised as the capital of any future Palestinian state.
"We'll see who can stand against you," reads the Hebrew line to the right corner of the picture.
The October incident targeted two youngsters, aged 10 and 12, breaking the younger victim's leg.
Following the attack, the victims initially resisted to be hustled into a car, which apparently meant to take them to a hospital. Palestinian youngsters fear getting into strangers' vehicles because they have seen their friends taken away by Israeli troops posed as civilians on a regular basis.
The acting Palestinian Authority (PA) Chief Mahmoud Abbas' Fatah party has said the promotion of the act of aggression "is a dirty advertisement and propaganda that reached to the status of calling for [the] killing Palestinian children by running them over."
The attacker, named David Be'eri, is the director general of Elad, a hard-line real estate development conglomerate.
The organization encourages Jews to move into dense neighborhoods in East al-Quds.
East al-Quds forms part of the Palestinian territories, which Tel Aviv occupied in 1967 and later annexed despite international refusal to recognize either aggression. It has been promised as the capital of any future Palestinian state.
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04/22/2011 03:48
Japan Auto condemns ad showing Subaru hitting Palestinian kids; PA Gov't Media Center calls ad "despicable and disgraceful." Talkbacks (1)
Japan Auto, carmaker Subaru’s importer in Israel, says it has no idea who is behind the creation of an advertisement attributed to it which uses a picture of two Palestinian children being hit by a car driven by a prominent right-wing activist, and which has been distributed to media by the Palestinian Authority.
The advertisement shows a picture of an October 2010 incident in which east Jerusalem resident and City of David Foundation head David Be’eri drove into two children with his Subaru vehicle in the neighborhood of Silwan after they hurled rocks at him. (Be’eri says he hit them accidentally.)
A Subaru logo sits in the bottom right-hand corner of the ad, accompanied by the sentence, “Let’s see who will stand in your way.”
A spokeswoman for Japan Auto said on Thursday that the company had nothing to do with the advertisement, saying, “We strongly condemn these elements that are trying to harm the good name of the company.”
She added that the company did not plan to take any action over the advertisement, as it has no idea where it originated from.
The advertisement, which does not appear to have been published in any mainstream media outlets, was sent to media this week by the PA Government Media Center, which called on Subaru to “take all necessary steps to stop the circulation of this despicable and disgraceful ad and condemn it.”
However, the PA, although not revealing where it had obtained the advertisement, also acknowledged that it is not clear whether the ad is genuine or whether someone not connected to the company has made use of the Subaru logo without its approval.