Israel Advocacy – Final Subcommittee Report (extracts)

2. Initiative # 2 -Media, Messaging and Crisis Management – Based on research, we need to develop proactive messaging (about the conflict and beyond the conflict), and a PR and marketing plan for the Jewish community, city-wide, community and campus. Work with partners to utilize a unified messaging platform. Monitor implementation of the plan for overall impact. Develop a unified crisis management plan that aligns with the overall strategy.
3. Initiative # 3 - Israel Advocacy and Connections in the Jewish Community – Build programming (formal and informal) within institutional and non-traditional settings to help institutions think about how to integrate Israel programming, Israel education and Israel advocacy into their institutional life. Also, build programming to promote a variety of Israel travel for families and young adults and engage rabbis and other professional leaders in this work.
4. Initiative # 4 – Israel Advocacy with influencers in the Broader Community – Using a development model of relationship building, work with 100 top influencers from the political arena, business, academics, community workers, media, clergy, etc. to build stronger relationships with Israel through missions to Israel and ongoing linkages with peers who are Israel supporters.
5. Initiative # 5 – Israel Advocacy and Connections on Campus – Expand participation in Birthright and other Israel travel and in partnership with campus based and external organizations that work on campuses, engage returnees in post trip programming and advocacy efforts. Work with faculty to create peer-to-peer relationships with faculty who support Israel and faculty in Israel. Bring key faculty on missions to Israel.

The estimated annual budget for this plan would be:
Israel Advocacy staff and research $500,000 per year
Media, messaging and crisis response $300,000 + dependent on media strategy
Jewish Community $500,000 per year
Influencers $300,000 per year
Campuses $300,000 per year
SUBTOTAL $1,900,000
Contingencies for emergencies $500,000
TOTAL $2,400,000 annually

http://www.cjp.org/local_includes/downloads/27351.pdf

Submitted by RowanBerkeley on Mon, 2008-11-24 20:33

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