Monty Python's John Cleese orders a strike on Iran...

...in a bizarre and tasteless advert for HaSachar Haole's Sababa Egozim chocolate-hazelnut spread.

The new Israeli commercial below, in which he plays a Western general who, at the behest of Israel, accidentally orders a military strike on a foe, presumably Iran. "I promise you we will be in and out in 33 minutes," one of the Israelis tells Cleese. "We have the right to defend ourselves!" The former Python, ever the bumbling idiot, ignores the man, and instead tastes some Sababa Egozim chocolate-hazelnut spread that happens to be sitting nearby. Impressed, he mumbles the brand name, which apparently translates to something like, "Let's get nuts." The Israelis take this as official approval for a strike, and soon the missiles are flying. I think I speak for everyone when I say, what just happened?

 Source: AdWeek